Storytelling is one of the oldest forms of art. Since the very beginning of mankind’s history, storytelling has been the most powerful and communicative way to share information. This particular type of communication differs from reading and writing as in storytelling the result is adjusted according to the audience and ever more to teller’s skills. This means that a fact that that has already happened, or told in case of imaginary stories, is being reproduced in specific way by the teller for specific audience. Thus, the story contains characteristics that improve the transmissibility and successfully share the message in a more efficient way (Smith, 2015).
However, the word “storytelling” is often used in many ways. This article defines the concept of storytelling as a way of transmitting a message in an entertaining and memorable manner. Continue reading “Creating powerful dashboards: Analytics and Data Storytelling”